What is the difference between Home Staging and Home Decorating?

Home Staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time on market.

This is accomplished by creating a neutral & clean home thru de-cluttering, de-personalizing and neutralizing the palette.  Stagers detail the home to give it a “model home” appearance, so buyers can “visualize” themselves living in the home.  An ASP® or ASMP® stager uses existing items in a home and their creativity and training to properly stage a home for sale.

Home Staging is NOT decorating!  Decorating or design is personalizing a home to your taste.  Many times professional home stagers are un-decorating (or neutralizing) by removing all the excess fluff, décor, furniture and accessories that many of us like in our personalized decorated homes.