Unlocking the Power of Color: 7 Essential Tips for Home Sellers and Staging Success


Having earned a coveted “Color Basics Designation” with a focus on color in staging and home sale preparation, I’m excited to share some valuable insights. Here are a few key takeaways:

1. Priority of Color: Recognize that color is a pivotal staging tool, commanding attention right from the start.

2. Instant Impact: Understand that color swiftly influences the buyer’s emotions—making first impressions crucial.

3. Information Dominance: Realize that a staggering 90% of the information processed relates to color, underscoring its significance in the selling process.

4. Visual Emphasis: Utilize color to guide the gaze into a room, accentuating its selling points and features.

5. Memory Creation: Acknowledge that color plays a pivotal role in shaping memorable experiences. Consider how your listing or home will stand out in the buyer’s mind.

6. Universal Appeal: Recognize that both genders tend to favor blue and green, making them universally liked choices.

7. Color Caution: Exercise care when selecting wall colors, steering clear of purple, red, pink, orange, and bright yellow.

If you find yourself working with a seller in need of color guidance or are preparing your own home for sale, consider a color and staging consultation with Transition Home Staging. We’re here to assist you in making savvy color choices that leave a lasting impression on potential buyers.